[ Type ]
Branding
[ Description ]
Brand: Coditude – Global Technology Consulting & Product Development
Coditude needed a bold and cohesive brand identity to reflect its agile mindset and innovation-driven culture. The goal was to go beyond just a logo and create a comprehensive visual system—including brand colors, typography, presentation templates, and usage guidelines that could scale across digital and business touchpoints.
[ Year ]
2023
My Role
This was an end-to-end branding project—from concept to execution. I created:
The brand name and logo
A complete brand identity guide
Defined color palette, typography, and iconography
Designed presentation templates (editable, on-brand, pitch-ready)
Created the visual language that could scale across platforms
The challenge was to ensure that the brand felt modern yet trustworthy, with enough flexibility to scale from pitch decks to product UIs.
Approach
The branding process included a deep dive into:
Industry benchmarks and whitespace analysis
Internal values and team culture at Coditude
A vision for how the brand should feel to clients—intelligent, grounded, and scalable
The result was a visual system that balanced technology with personality—making Coditude stand out in a sea of generic tech firms.
CODITUDE
