[ Type ]
Branding + Website
[ Description ]
Client: Nurzen - SEZ Consultants
Nurzen was a complete brand creation and launch project. Working closely with the founders, I developed every touchpoint of the brand - from naming, positioning, messaging, and visual identity to website strategy, SEO, and content.
The engagement extended beyond branding to creating a comprehensive brand ecosystem, including presentation decks, email signatures, document templates, marketing collateral, and digital assets, enabling Nurzen to launch with a polished, cohesive identity across every customer touchpoint.
[ Year ]
2026
Project at a Glance
Industry: Strategy & Sustainability Consulting
Services Delivered: Brand Strategy · Naming · Visual Identity · Website · SEO · Content · Brand Collateral
Deliverables: 30+ branded assets created
The Challenge
Nurzen was a new consulting firm with a clear vision but no brand identity or market presence. The founders needed more than a logo, they needed a brand that reflected their expertise, communicated credibility to an international audience, and provided every asset required to launch the business with confidence.
My Approach
Rather than treating this as a branding exercise, I approached it as building a business from the ground up. Every touchpoint was designed to create a consistent experience, from the company’s name and positioning to its website, presentations, communication templates, and marketing collateral. The objective was to ensure that every interaction with Nurzen reflected the same level of professionalism, clarity, and trust.
Branding | Digital | Business Assets |
✓ Logo | ✓ Website | ✓ Presentation Deck |
✓ Brand Guidelines | ✓ SEO | ✓ Proposal Template |
✓ Colour System | ✓ Website Copy | ✓ Email Signature |
✓ Typography | ✓ Social Assets | ✓ MS Teams Background |
✓ Iconography | ✓ Webinar Landing Page | ✓ White Papers Design |
NURZEN (MENA)
