Objective

Seacod had a strong legacy among older generations but lacked awareness among Millennials and Gen Z—the key future consumers of the brand.

The brand's Instagram profile had only 300 followers, with minimal engagement from the younger demographic. The goal was to establish a fresh brand identity, engage the younger audience, and create a loyal community with minimal paid promotions and a high focus on rebranding and content strategy.

Results Achieved (June 2024 – Present):

• 5,000+ Followers (from 300) with minimal paid promotions.

• High Engagement Rates with consistent organic interactions.

• Strong Brand Recall & Loyalty among the younger audience.

• Increased Brand Mentions & UGC through influencer collaborations.

• Significant Growth Across Supporting Platforms (Facebook, Twitter, YouTube).

Conclusion:

Through a strategic blend of content creation, influencer partnerships, and organic community engagement, Seacod successfully repositioned itself as a relevant and trusted brand among Millennials and Gen Z. With a steady increase in followers and engagement, the brand is now poised for sustained growth in the digital space.